I help leaders rewrite the rules to lead with confidence, connection, and purpose.

Hello, I am Ritu

“If your leadership doesn’t feel like you anymore, it’s time to rewrite, not resign.”

After twenty years in the corporate world, it wasn’t exhaustion or burnout, it was a wall I couldn’t name. On paper, I was flying: green dashboards, strong teams, global scope. But inside, I’d stopped moving. I came to call it, “The Leader’s Block®” - feeling stuck even when you’re “succeeding.” That became the title of my first book.

Writing that book and the conversations it sparked led me to a new calling. I left the corporate world to coach leaders who, like me, wanted to rediscover meaning and momentum in their work.

As I began working with leaders around the world, another pattern emerged. In mixed leadership rooms, women would approach me during breaks and say, “Ritu, this won’t work for us because…” But when I encouraged them to speak up inside the room, they’d whisper, “We’ll be judged.” It wasn’t a lack of empowerment. It was a lack of safe space.

I realised leadership conversations needed a different kind of room - one built for honesty and shared experience. So, I rewrote the rules: first for myself, and then with my clients. Rewrite the Rules became a book and a podcast - a platform for relatable role models and real leadership stories.

Today, as an executive coach, author, and global keynote speaker based in Singapore, I help leaders and organisations build sustainable performance by recognising, acknowledging, and overcoming their blocks. Through Rewrite the Rules, I run cohort-based programs that create the space, tools, and confidence for leaders to grow on their own terms - not to “fix” them, but to change outcomes.

If you want leadership that’s inclusive by design and momentum without the grind, let’s talk.

Trusted by Global Brand and Market Leaders

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And more…

A career built on experience & impact

500+ leaders coached across 30+ nationalities

Over two decades at P&G, GE, and Genpact, I led global teams of 1,000+ people across eight countries and five continents. I learned firsthand what drives transformation and what quietly blocks it.

Since founding Rewrite the Rules, I’ve partnered with organizations like Google, PayPal, DHL, and IKEA to help leaders and teams strengthen both performance and purpose. These programs have built pipelines of confident, connected leaders who stay and succeed - and help individuals find their voice, lead with clarity, and grow on their own terms.

I’m a Certified Coach (ICF) and a Certified Speaking Professional (CSP)—credentials that matter less than the one thing I hear most from clients:
“You helped me find myself again.”

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Got other questions? Email your queries to write@letsrtr.com.

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